Based on a manga with the same name created by Aida Natsumi, 'Switch Girl!!' revolves around a high school student named Nika who appears to be a stylish and fashionable girl at school, but that's really a fake persona that she uses when she's in public. At home, she “switches off” the facade and her returns to her true slovenly nature. Kiriyama Renn plays the good-looking transfer student Arata, who is Nika's love interest in the story.
Nishimura Toshiro works at a production company as a drama director. He has been having a hectic time, discussing the script for an ongoing drama with the female producer who is not satisfied with it. The proud and elitist Toshiro intends to make interesting works. But he does not realise that his mindset is elitist and old-fashioned, and that he tends to be chauvinistic. His life has gone smoothly so far and he believes he has everything. Toshiro proposes to his 29-year-old girlfriend, Kondo Akiko, whom he has been dating for three years. Well, from his perspective, he proposed because he feels responsible for her. Akiko is a modest-looking woman who has been supporting the busy Toshiro, doing the housework and cooking perfectly. But the day after his proposal, Akiko leaves the engagement ring behind and vanishes all of a sudden.
Two announcers talk about movies. The films to come shortly, the ones recently opening and those broadcasted by the Nihon Eiga channels each month. Interviews with the cast and crew of the films as well as people into the movie making business are the meat of the show along with the charisma of the long-running announcers for the show.
