Keyword Marketing

This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.

Nick Naylor is a charismatic spin-doctor for Big Tobacco who'll fight to protect America's right to smoke -- even if it kills him -- while still remaining a role model for his 12-year old son. When he incurs the wrath of a senator bent on snuffing out cigarettes, Nick's powers of "filtering the truth" will be put to the test.

Ex-policeman Rollo Lee is sent to run Marwood Zoo, the newly acquired business of a New Zealand tycoon. In order to meet high profit targets and keep the zoo open, Rollo enforces a new 'fierce creatures' policy, whereby only the most impressive and dangerous animals are allowed to remain in the zoo. However, the keepers are less enthusiastic about complying with these demands.

Emma Corrigan, a girl with a few secrets, thinks she’s about to die on a turbulent plane ride. She spills them all to the handsome stranger sitting next to her. At least, she thought he was a stranger. But then, her company’s young and elusive CEO, arrives at the office. It’s him. And he knows every single humiliating detail about her.

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

A comedy about an absent-minded man who works at a advertising company and topples from one problem to another.

In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.

An office clerk loves entering contests in the hopes of someday winning a fortune and marrying the girl he loves. His latest attempt is the Maxford House Coffee Slogan Contest. As a joke, some of his co-workers put together a fake telegram which says that he won the $25,000 grand prize.

An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.

To save his career, an ad man wants a sex symbol to endorse a lipstick but in exchange, she wants him to pretend to be her lover.

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?

Chris van Tulleken takes a personal view at why ultra-processed foods are so irresistible and how they have come to dominate food culture.

A documentary on the marketing of pop culture to Teenagers.

Two decades after the initial exposé of the corporation, this follow-up unveils a world now fully remade in its image and perilously close to fascism.

Two smart marketing people resurrect some old films starring cowboy Smoky Callaway and put them on television. The films are a big hit and the star is in demand. Unfortunately no one can find him. When a lookalike sends in a photo, the marketing team hires him to impersonate Callaway. Things get sticky when the real Callaway eventually shows up.

Konrad von Seidlitz is a young yuppie lawyer currently celebrating his engagement with Cornelia, daughter of minister of justice Volkerts. As a public relations gag, he hasn't paid his parking fines for two years and now insists on being sentenced to jail for two weeks as punishment. Using his knowledge as a lawyer he makes the best out of his visit in jail still working, still in a splendid mood and not adapting to any rule. Probably a good way to get the desired public attention, but also a good way to make enemies inside the jail-house. One day before Konrad is to be released his booth is searched and two hundred grams of cocaine are found. That's a serious problem even for a brilliant lawyer like Konrad and even if you're innocent

Brooke, a young marketing executive, goes back to her hometown excited to relive her Christmas memories, while helping a struggling family-owned winery. Her marketing assignment involves an unlikely partnership with Tyler, the charismatic, yet stubborn owner of the winery. Brooke quickly learns that the town’s Christmas spirit has disappeared due to a wine conglomerate buying out all of the local wineries. Determined to bring Christmas back to the town, Brooke and Tyler work together and discover they share more than a love for wine.

A married father of three tries to maintain his manliness in a world increasingly dominated by women.

When ambitious Chicago marketing exec Emily unexpectedly lands her dream job in Paris, she embraces a new life as she juggles work, friends and romance.

Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.

Mr. Selfridge recounts the real life story of the flamboyant and visionary American founder of Selfridge's, London's lavish department store. Set in 1909 London, when women were reveling in a new sense of freedom and modernity, it follows Harry Gordon Selfridge ('Mile a Minute Harry'), a man with a mission to make shopping as thrilling as sex. Pioneering and reckless, with an almost manic energy, Harry created a theater of retail where any topic or trend that was new, exciting, entertaining - or just eccentric - was showcased.

Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

The story centres around Yutori-chan, a high school girl assigned to a part-time job in the marketing team of a medium-sized toy company called Popuu. There, she deal with the generation gaps that separate her from Tsumekomi-chan and Dankai-san.

31-year old Lin Yang is accomplished at work but does not have her own else and even her apartment was rented. In her boring life, suddenly appears 24-year old Lu Zheng An. Lu Zheng An was her neighbour who grew up with her, and has returned from studying overseas. He tries hard to enter her life, and eventually succeeds in moving into her house and intruding into her work. Lin Xiang constantly reminds herself that Lu Zheng An is a younger brother, but ultimately could not withstand Zheng An's charms. Her boring life and sleeping heart was awakened with the appearance of Zheng An, and she finds herself falling for him.

After being the subject of an embarrassing viral video, a self-involved 20-something enlists the help of a marketing expert to revamp her image in the real world.

After graduation, Ka Yeol-Chan landed his first job at a company. His boss there, Lee Man-Shik, was a "kkondae" which refers to a rigid, old school type of person. He would force his old school ways of thinking on Ka Yeol-Chan. Due to Lee Man-Sik and his old school ways of thinking, Ka Yeol-Chan quit his job there. Ka Yeol-Chan then found a job at a ramen company. He worked very hard and was promoted unusually quickly, due to his radical planning and aggressive marketing. Ka Yeol-Chan now works as the chief of the sales and marketing department at the ramen company. His position actually wields the most power in the company. One day, Ka Yeol-Chan gets a senior age intern. That intern is Lee Man-Shik, who gave him such a hard time at his first job.

A behind-the-scene exploration of Britain’s biggest snack rivalries, from Aeros v Wispas to Penguins against Clubs and Wotsits going up against Quavers.

An ace in the world of marketing, Du Ai Sha has spent her entire career fighting her way to the top. Setting her eyes on the goals ahead, she is known for her fierce tenacity and unwavering determination. Never allowing herself to be sidetracked by anything that might come her way, Ai Sha uses whatever means necessary to get the job done.