Four door-to-door salesmen struggle to get by while pursuing an analog profession in a digital world. They unwittingly begin selling propaganda for a cult, whose popularity sweeps the city, leaving the salesmen as the only people who can stop it.
The Secret Rulers of the World was first shown on Channel 4 in April 2001. The five-part documentary series accompanied creator Jon Ronson's book 'Them: Adventures with Extremists', which covered similar topics and described many of the same episodes. Both the series and book detail Ronson's encounters following theorists and activists residing outside political, religious, and sociological norms.
