In 1945, as Stalin sets his hands over Poland, famous painter Wladislaw Strzeminski refuses to compromise on his art with the doctrines of social realism. Persecuted, expelled from his chair at the University, he's eventually erased from the museums' walls. With the help of some of his students, he starts fighting against the Party and becomes the symbol of an artistic resistance against intellectual tyranny.
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
The film depicts one of the most terrible and painful problems of Georgian reality - drug addiction. The heroes gradually lose their perception of reality and time. Everyday life becomes unbearable and unbearable, eventually the heroes will face the harsh reality.
